I’m a Senior Product Designer with 11+ years of experience (8+ in product design), specializing in fintech and B2B SaaS platforms. Currently at Unravel (FinOps/B2B SaaS), designing systems that turn complex financial and operational data into clear, decision-ready experiences.
Track record spans Freo, Yellow.ai, and HNAK, driving measurable outcomes — including raising KYC completion from 60% to 90% and referral growth from 16% to 62% at Freo. Skilled at translating ambiguous, data-heavy problems into scalable design systems that align user needs with business impact; increasingly focused on applying AI to decision-support and system-level design.
Portfolio link: mrkalwar.com
Experience
SENIOR UX DESIGNER
Unravel Data | December 2024 - August 2026 ****| 1 year 9 months
Unravel provides AI-powered automation of tuning, troubleshooting, and managing modern data applications and the systems they run on.
- Designing B2B SaaS experiences in the FinOps space, helping teams optimize cloud costs and financial decision-making.
- Simplifying complex, data-heavy workflows into intuitive, scalable interfaces.
- Collaborating with product, engineering, and business teams to align user experience with operational efficiency and cost visibility.
- Driving system-level thinking across dashboards, analytics, and workflows to improve usability and adoption.
PRODUCT DESIGNER
Freo (Formerly MoneyTap) | August 2020 – November 2024 | 4 years 3 months
Freo is India's leading digital banking platform.
Responsibilities:
- Led design for BNPL(Buy Now Pay Later) and UPI products, growing user base by 3M+ in 3 years.
- Led end-to-end user experience design for Freo Pay ( BNPL app providing instant credit up to ₹15,000) and Freo Credit Score app (offering free credit scores and credit health insights).
- Led UX design for Freo UPI and One app, integrating digital banking features (payments, savings, borrowing).
- Established a Design Language System (DLS), reducing development time by 20%.
- Collaborated with cross-functional teams, including tech (frontend and backend), marketing, and customer success, to align user experience, in-app messaging, and user feedback resolution.
- Mentored two full-stack product designers, increasing team efficiency by 15%.
Key Accomplishment:
- Improved KYC submissions from 60% to 90% through UX enhancements.
- Increased transaction volume to 95% from 80% in four months by improving repeat transaction experience.
- Increased Freo Pay Referral to 62% from 16% in three months by improving the experience of refer & earn.
- In 2021, MoneyTap served customers in 85+ Cities. Now with Freo Pay, we serve customers in 1200+ Cities within a year (2022).
- Impact on user growth:
- Added 1M+ Users in the Freo ecosystem from the Freo credit score application till now.
- Added 2M+ users in the Freo ecosystem from the Freo Pay application till now.
- Impact on revenue growth:
- Contribute 5% in revenue month on month from the Freo credit score app.
- Contribute 20% in revenue growth month on month from the Freo Pay application.
UX DESIGNER
Yellow.ai (Formerly Yellow Messenger) | March 2020 – August 2020 | 6 months
Yellow.ai is now a global leader in generative AI-powered customer service automation for enterprises.
- Created a modular DLS for AI bots, reducing developer dependency by 25%.
- Reduce dependency on developers by designing a DIY bot setup.
- Evangelized design thinking across teams, driving user-centric strategies
UI/UX DESIGNER
Hnak (Branch of Al Mushbha Group) | April 2018 – March 2020 | 2 years 1 month
Hnak is a leading e-commerce platform for the Saudi Arabian market.
- Designed the e-commerce platform (Website) and mobile app from the ground up for Saudi Arabian customers.
- Conducted user research, reading academic articles, and competitive analysis to support the design direction.
- Collaborated with cross-functional teams to develop and implement a responsive e-commerce website.
- Collaborated with the Saudi team for user testing by making interactive prototypes and incorporating their feedback.
Key Metrics of last 3 months (May - July 2024)
- Average monthly active users - 200K monthly
- Average time spent on site: 1m 20sec
- Click-through rate(CTR): 0.25%
- Conversion rate: 0.70%
- Add-to-cart rate: 11%
- Checkout completion rate: 54.00%
- Retention rate: 19%
- Churn rate: 52%
- Repeat purchase: 17%
DIGITAL MARKETING MANAGER
Skillenza | July 2015 – March 2018 | 2 years 9 months
Skillenza is a data-driven skill acceleration platform.
- Developed digital marketing strategies for brand awareness and lead generation.
- Managed social media, SEO, and paid advertising campaigns.
- Recognising my dedication and proficiency in digital marketing, I was promoted to the role of Digital Marketing Manager.
- Leveraging my certification in email marketing, I designed & developed personalised and highly targeted email campaigns that resulted in a significant increase in open rates, click-through rates, and ultimately, conversions.
- Created personalized email marketing campaigns, boosting open rates and conversions.
Contact
(+91) 779 532 6169
[email protected]
[linkedin.com/in/Sonu-kalwar](https://mrkalwar.notion.site/linkedin-com-in-Sonu-kalwar-4ad3d1deae404340ad2895d7dda1783b)
Education
M.S RAMAIAH INSTITUTE OF TECHNOLOGY
Bachelor of computer science Engineering
2011 – 2015
Skills
- Design Thinking
- Market Research and Analysis
- User Research
- Storyboarding
- Information Architecture
- Wireframing and Prototyping
- Interaction Design
- Usability Testing
- Problem-Solving and Decision-Making
- Excellent Communication and Presentation Skills
Tools
- AdobeXD
- Figma
- Framer
- Adobe creative suite
- Management tools
- Python
- HTML/CSS
- JavaScript
Languages